Okay say you’re a small company. You’ve been like that for a long time. You don’t get a lot of software leads but at least you get enough to keep your business sustainable.
Overshadowing you is a larger player whose got bigger plans, bigger market shares, and making bigger moves to the point that you feel like a hotdog stand right across a McDonald’s.
A situation like that just seems so one-sided, you can’t possibly win right? What do you do?
Well, here’s what you don’t do: Push naysayers towards your competition.