Tag Archives: CRM software leads

How to Lose Software Leads by Pushing Critics Towards Your Competitors

Okay say you’re a small company. You’ve been like that for a long time. You don’t get a lot of software leads but at least you get enough to keep your business sustainable.

Overshadowing you is a larger player whose got bigger plans, bigger market shares, and making bigger moves to the point that you feel like a hotdog stand right across a McDonald’s.

A situation like that just seems so one-sided, you can’t possibly win right? What do you do?

Well, here’s what you don’t do: Push naysayers towards your competition.

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What Your Sales Leads Won’t Tell Your Systems

It shouldn’t be ironic for a software company to go beyond what a system tells them about human beings. I’d actually think it’d give technophobes the proverbial sock in the presumptive jaw. Imagine: a CRM company actually telling its users to use tried-and-true salesmanship practices instead of counting on a machine to do the job for them.

What really seals the deal for this approach, however, is that you actually practice what you preach. You look for more information on your sales leads beyond what your systems can learn about them.

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Your Smaller Software Leads Can Still Spark Great Change

Were you a dreamer when you tried to generate software leads for the first time? If you were, don’t be ashamed. Don’t feel bad either if you felt way in over your head.

On the other hand, don’t let the failure to nab some big name brands keep you from a goal. Just because you’ve only been managing to sell the small stuff doesn’t mean that you haven’t made a big change in your prospect organizations.

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Software Appointment Setting Is A New Way to Play Detective

The idea of merging good, old human instinct with new data technology is no longer a new idea. It’s shows that the world of B2B marketing and sales is ready to take the next step towards better practices and processes.

But more specifically, it opens new doors for your software appointment setting strategies. For example, those who use and sell their own CRM technology now have an increased opportunity to understand the right way to combine tools and techniques. EMR vendors can draw from their own experience of using data and compare it to how customers have used the data of patients.

At this point, you might wonder. Why did this take so long? Hasn’t it been very obvious from the dawn of time that man was supposed to work with his tools (not separate them from him)?

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Bracing Your Lead Generation Campaign for Competitive Siege

In light of the DreamForce conference now happening this week, should it really come to no surprise that Hubspot released its own CRM technology just one month prior?

Still, don’t get away with the idea that these sort of plays only happen among the big boys. That’s like saying only hardcore Koreans are the type to make really competitive plays in RTS games. Obviously, really intense competition can happen anytime, anywhere, and in any business.

Can your lead generation campaign withstand the siege?

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