Tag Archives: customer privacy

B2B Lead Generation – When Privacy becomes a Price

In the tech sector, privacy has long been a major issue (especially after the recent NSA scandal). It’s been an issue ever since the dawn of the Information Age. Just how much should you put out without risking your personal space? On the other hand, B2B marketers end up asking this question in reverse. How little can you put out without risking less exposure?

Either case is something you need to take seriously because otherwise you might have a hard time getting customers and getting a sale.

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Showing Off Software In Spite Of Overhead Scandal

Ever since Edward Snowden ratted on the NSA, the media has been buzzing about what this could mean for the future of online information. Is privacy truly dead on the net? Do businesses and consumers alike have any hopes of trusting anybody with their data?

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