Tag Archives: EMR leads

Lead Generation Tips – Long-Term Customers Are Like Traditions

Out of all holiday seasons, Christmas is probably the one that has most emphasis on tradition. Whether your reasons are religious or historical, everyone has something special they want to do exclusively to this time of the year.

But you know, there are other aspects to tradition and these aspects have a lot in common with what it means to maintain a long-term business relationship.

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Less Luxury, More Software Leads

Healthcare is an industry with luxuries both on the consumer side and on the side of the care providers. Then again, maybe I shouldn’t use luxury as a euphemism here. We all know that it’s globally acclaimed not so much for curing people, but for the billions spent on the cure.

If you’re having trouble generating software leads in this industry, perhaps it’s because you are a luxury that cannot be easily afforded. No amount of BANT metrics or high-profile targeting will help. In the end, only a few people will be willing to spend that much for what you’re offering.

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EMR Lead Generation Tips – Are Your Salespeople Listening to Your Story?

Oftentimes, EMR systems are often the subject of either miracle stories or absolute mayhem for the practices that use them. Naturally, your marketing campaign should be geared at telling the former.

On the other hand, is your team telling these stories in a bubble? They can have the most successful EMR lead generation campaign in your company’s history. That doesn’t mean real success when that campaign’s activities are in a vacuum.

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Productivity – It’s What Makes Software Leads Valuable

Ever had a moment when sudden power outages or server maintenance gave you a few extra hours off work? Sounds convenient eh?

What happens though when it occurs too frequently for comfort? Sure, you get a lot of free time but you don’t get a lot of work done either. It’s the same when you don’t get a lot of software leads.

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Some Basic Tips To Cut Costs Of Both EMR and EMR Leads

Software Leads

Cutting costs for the generation of EMR leads is a must nowadays.

Last week, Businessweek published a report announcing that SAIC is to buy maxIT Healthcare Holdings Inc., a healthcare IT company that possesses a wide variety of medical technology and has served over 600 hospitals in the United States and Canada:

 

SAIC, a scientific, engineering and technology applications company based in McLean, Va., said late Tuesday maxIT provides a wide variety of IT services to the health care industry including planning, electronic record implementation and management consulting.”

 

Seeing as how SAIC also has ties to several defense and security departments of the U.S. government, it only goes to show how much value there is in integrating healthcare with IT and other new forms of software technology. It also goes to show how it’s becoming more critical to use such technology in order to drive back the costs of healthcare:

 

SAIC said the combination will allow it to provide better service to health care providers, by helping them cut costs, use their data better and improve patient care.”

 

Sadly, the only way such cuts in costs can be achieved is through maximized use of the technology. Today, many physicians and other institutions still have trouble figuring out just that: what it means to meaningfully use medical software.

 

Setting that aside for a moment, it’s easy to see that no matter drives up these costs, the costs of healthcare has been a major concern in American politics. If you’re a healthcare software vendor, there’s no doubt that you’ve already heard some of the ways to help drive those costs down:

 

  • Meaningful Use – As stated before, educating a prospect on the importance of meaningful use is the key to unlocking the cost-saving power of technologies like EMR. Misusing EMR actually adds to the costs but proper usage and improved working processes will definitely accomplish the opposite.
  • Streamlining – The point of the technology itself is to cut the costs of lengthy processes and the acquisition of critical data. Please know that even a lengthy waiting period can kill patients if you don’t find ways to speed up time-consuming procedures.
  • Outsourcing Non-Core Functions – This might sound unlikely but it still makes sense. If you can save up on non-core processes that raise up the costs for your own business, then it’s another way to help lower the overall price of your EMR system. For instance, if you’re focused on educating prospects via scheduled appointments, then try using outsourced telemarketing to invite prospects instead of building up your own call center.

 

As you can see, what all three have in common is that they can directly affect costs by cutting back on the factors which contribute to them. Educating prospects can help them save time and therefore money when they effectively use things like EMR. The EMR system itself should naturally support such meaningful use and speed up time-consuming processes. And finally, even while you’re still struggling to achieve the other two, you can at least cut costs for yourself and outsource non-core functions like software appointment setting. And the more costs are cut, the closer you are to achieving the goal of more affordable health care.

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