Yes, there’s some wiggle room from exaggeration in marketing (even B2B marketing). But no matter how well you toe that line, the only purpose of your lead generators is to simply say what you really are. Anything that takes you further and further from that truth is only going to result in long-term disappointed customers.
Conventional wisdom dictates that it’s never a good sign to see any initiative bending its original purpose. Some call it compromising. Others call it selling out. In any case, something has been violated and it’s supposedly your professional duty to keep these things from happening.
But you know, this is conventional wisdom talking. Can your lead generation campaign bend original purposes without necessarily doing something wrong?
The idea of merging good, old human instinct with new data technology is no longer a new idea. It’s shows that the world of B2B marketing and sales is ready to take the next step towards better practices and processes.
But more specifically, it opens new doors for your software appointment setting strategies. For example, those who use and sell their own CRM technology now have an increased opportunity to understand the right way to combine tools and techniques. EMR vendors can draw from their own experience of using data and compare it to how customers have used the data of patients.
At this point, you might wonder. Why did this take so long? Hasn’t it been very obvious from the dawn of time that man was supposed to work with his tools (not separate them from him)?
When it comes to belief systems, it’s likely your first assumption is to think that’s in the field of self-help gurus, motivational speakers, and of course, all the world’s religions.
But in marketing, even B2B marketing, you deal with belief systems everyday. Your software appointment setting campaigns can claim to just have all the facts. That doesn’t mean these facts are being broadcasted because you know it resonates with the belief of your target market.
Ever had a moment when sudden power outages or server maintenance gave you a few extra hours off work? Sounds convenient eh?
What happens though when it occurs too frequently for comfort? Sure, you get a lot of free time but you don’t get a lot of work done either. It’s the same when you don’t get a lot of software leads.