Tag Archives: erp lead

ERP Lead Qualification: An Offshored Summer Job?

I have a love-hate relationship with offshoring’s political/social associations. On the one hand, I’m guilty of laughing every time Russell Peters makes a crack about Indians. On the other hand, I get a little irked when someone says offshoring takes away jobs just so companies could give summer ones to Third World hicks.

Not only is that kind of talk borderline racist, it’s not a very accurate picture of BPO countries in the developing world. Qualifying an ERP lead isn’t exactly summer job fare. Furthermore, a difference in seasons is hardly good enough reason to believe it’s good to outsource during some parts of the year and not in another. (This sounds contrary to reports saying that companies are planning to further expand their outsourcing.)

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Planting Marketing Tricks for an ERP Lead

The art of disguising an object isn’t just good for pulling pranks. It can be good for bigger things like art, espionage, and of course, marketing.

But how do ERP lead generators make use of this skill when pulling in prospects into the sales funnel?

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