Some people are skeptical of the cost effectiveness of certain types of telemarketing especially in introducing Software Leads, and many B2B marketers feel it is most appropriate to dealings with existing prospects. But those who close their minds to wider opportunities risk missing out. Continue reading
Robin Williams was one of my favorite actors when I was kid. You can imagine just how bummed I was with the rest of the world when I learned that he just died at 63. To many a lot older than me, he was Mork, John Keating, and Sean Maguire.
But to me, he was always Genie, Mrs. Doubtfire, Peter Pan, and Alan Parish. These characters were all with me growing up and Robin Williams was the man who brought them all to life.
But like all screen legends, he started small. Have you ever thought that there was a Robin Williams among your own ERP leads?
Experienced marketers will always tell you that branding matters a lot. But for some customers in the B2B space, there’s still a strong inclination to dismiss brands as mere labels.
Now there’s a bit of wisdom to that. It means your lead generation campaign should still concern itself with the quality of your actual software products. Relying on a label can rile up the resident hippies in your prospect organization. Regardless, there’s also a bit of wisdom in fostering brand awareness among potential clients.
As Germany goes home with its fourth World Cup, it makes you want to look back and see just how many people all over the world got up to watch the game live. Coincidentally, these global viewing habits are similar to those looking to score global ERP leads for their own software firm.
I have a love-hate relationship with offshoring’s political/social associations. On the one hand, I’m guilty of laughing every time Russell Peters makes a crack about Indians. On the other hand, I get a little irked when someone says offshoring takes away jobs just so companies could give summer ones to Third World hicks.
Not only is that kind of talk borderline racist, it’s not a very accurate picture of BPO countries in the developing world. Qualifying an ERP lead isn’t exactly summer job fare. Furthermore, a difference in seasons is hardly good enough reason to believe it’s good to outsource during some parts of the year and not in another. (This sounds contrary to reports saying that companies are planning to further expand their outsourcing.)