I’m sure plenty of us have heard of accidental discoveries or inventions. These stories of encouragement teach the common lesson that the success you dreamed of can come in unexpected ways.
But put in another way, they’re actually the real-life counterparts to accidental superheroes. Your average comic book geek can name at least three off the top of their head. You’ve got Daredevil, The Flash, and Spider-Man (who, as well know, just had another movie released).
If this was your story, how would you market it? How would you engage with prospects in the lead generation process?