Tag Archives: generate software leads

Why Should There Be New Pricing Models in Software Service Industry

 

The dramatic changes in the software business over the past few years have important implications for both users and producers of software products and services. Traditional product sales and license fees have declined, and product company revenues have shifted to services such as annual maintenance payments that entitle users to patches, minor upgrades, and often technical support. Continue reading

Five Basic Characteristics of Cloud Computing Services

Cloud Computing is often described as a stack, as a response to the broad range of services built on top of one another under the moniker “Cloud.” The generally accepted definition of Cloud Computing comes from the National Institute of Standards and Technology (NIST).1 The NIST definition runs to several hundred words but essentially says that: Continue reading

When to Generate Software Leads from Big Tech Disruption

It’s almost ironic that the tech industry is never short of big forecasts what would supposedly revolutionize the rest of the world. I mean, can you imagine so many gamechangers really shaping things up in just a few years?

But as hyped as they are, they’re not without merit when their predictions grow more and more on the mark. The internet certainly did transform the world in time. Social media in turn had transformed the internet.

That’s why you should consider the possibility of getting more out of your software leads in light of big forecasts.

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Generating Software Leads Despite the High Price of Your High-End Tech

It’s said that technology never ceases to amaze. However, nobody ever really talks about how the latest piece of tech still winds up topping the charts in terms of expense.

Sure, you could say that compared to previous generations, today’s technology is cheaper compared to the labor costs of old business processes and their respective systems. Even so, it’s still not the age where a minimum wage worker can afford the latest iPhone. All the latest and greatest tech infrastructures are still likely to be expensive. It’s not going to be easy marketing these products if a large percentage of your target audience is still not yet ready budget-wise.

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Collecting Software Leads – How to Capitalize the Urge Behind Egg Hunts

What do Easter egg hunts have in common with software leads? It’s the urge to collect something. Plenty of business models capitalize on this urge whether it’s collectible toys, high fashion wardrobes, or the latest automobiles.

But for a B2B salesperson, your software leads can create a similar urge. Unfortunately though, it can be hard to cultivate when you don’t know how to keep these leads in good supply.

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