Lead generation is serious business so what exactly can something as lighthearted as games teach you about it? Well, perhaps you might be ignoring the fact that games have a serious side to them as well. More than that, your business and theirs sit right next to each other in terms of industry. You would be surprised at the things that the culture can teach you. For example, it can teach you what it means to find opportunities and work with outsourced services.
There is no room for fear in business. And in B2B marketing and lead generation, there will be times when it is not only your stumbling block but a stumbling block to your own prospect’s success. B2B industries, like Information Technology, are all about helping other firms succeed. Therefore, you have an obligation to help them conquer those fears.