Tag Archives: it leads

Lead Generation Tips – What MMOs Can Teach You

Lead generation is serious business so what exactly can something as lighthearted as games teach you about it? Well, perhaps you might be ignoring the fact that games have a serious side to them as well. More than that, your business and theirs sit right next to each other in terms of industry. You would be surprised at the things that the culture can teach you. For example, it can teach you what it means to find opportunities and work with outsourced services.

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Lead Generation Tips – Focus On The Source Of Fear

There is no room for fear in business. And in B2B marketing and lead generation, there will be times when it is not only your stumbling block but a stumbling block to your own prospect’s success. B2B industries, like Information Technology, are all about helping other firms succeed. Therefore, you have an obligation to help them conquer those fears.

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Getting Lead Generation To Maintain Trade Secrets

If marketing and business communication are all about transparency, then it is clear how a lead generation strategy can risk exposing trade secrets. And while many businesses are called to transparency, they themselves also have a right to their own privacy.

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IT Leads For Cloud Vendors Must Embody Clarity

Clarity between buyer and vendor should occur already at the marketing level. Your pursuit of IT leads should already lay out what should be expected between yourself and your customer. Do not just always depend on your salespeople to clarify and elaborate.

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