There are many processes in business that require a delicate balancing act. And in marketing alone, the balancing act has a really potent emotional stake.
It might sound strange for those of you who still think that emotions don’t play much of a part in B2B sales and marketing. But at the very least, there’s a strong case for prioritizing satisfied customers over innovative marketing if you really want to keep generating sales leads in the long run.
There’s one thing we can all agree on: we sure do love talking about it while everyone argues about how to concretely define “Big Data” and what businesses should do about their “Big Data problems,”. According to Google Trends, search volume for the phrase “Big Data” has exploded since 2011 to bring business to business. Continue reading →
It’s almost ironic that the tech industry is never short of big forecasts what would supposedly revolutionize the rest of the world. I mean, can you imagine so many gamechangers really shaping things up in just a few years?
But as hyped as they are, they’re not without merit when their predictions grow more and more on the mark. The internet certainly did transform the world in time. Social media in turn had transformed the internet.
That’s why you should consider the possibility of getting more out of your software leads in light of big forecasts.
There’s a lot for a marketer like me to say when I read about manufactured empathy. If you haven’t heard the phrase, it’s really just one of the many ways people criticize the ‘fakeness’ in a lot of marketing stunts.
“Oh this was clearly sponsored.”
“This is so an ad.”
“Someone paid for this.”
In my opinion, it’s a little beside the point. But at the same time, it makes me sympathize with really scrupulous salespeople who don’t like ERP software leads that have a ‘manufactured’ fee. They want a process that ‘naturally’ generates potential clients. No smoke and mirrors. No doctored screenshots of the software. Is this so hard these days?