Tag Archives: marketing

Conjuring Software Leads with Some Magic Thinking

Crazy as it sounds, associative thinking (also dubbed Magic Thinking) is something many marketers enjoy taking advantage of. This by no means is actually a bad thing. That’s the very basis of branding!

It's really not much to get from this...

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Are you Marketing a Tool or a User?

Have you ever given thought about what it is you are presenting? For software vendors, you might automatically say you’re marketing a tool. You want them interested in this tool to the point that your salespeople have a high chance coming out with a closed deal.

Take a moment to reflect though. Are you truly marketing a tool or are you marketing a user? If you want a better idea of what I mean, read the quote below:

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