Even in the age of online marketing, there’s still a lot of debate about whether freebies are ultimately good for business. On one hand, few things draw customers like an item or a service that won’t eat a whole in their pocket. On the other, freebies are often inundating to the point of being completely worthless (both for customers and businesses).
Perhaps worse is the fact that they’re often associated with consumer marketing. What kind of freebies can come out of enterprise vendors? Even if it is ‘better to give than receive’, that old proverb may not be enough to justify a bad sales report.
Well, the best way to find out is to start from the marketing end. The art of using freebies is basically the art of getting something out of giving.