Everyone has made an appointment with a doctor at least once. However, have you ever wondered what this meant from a doctor’s perspective? Have you ever wondered exactly how many patients a doctor sees in a day? Why would you even ponder this?
To answer that last question, you would if you were in any business that specifically targets doctors and other medical professionals. Medical software is obviously one of them.
Keep in mind that with the many appointments that are made with a doctor every single day, you’ll be hard-pressed to consult their schedule. And naturally, schedules can differ but they can have one thing in common: they’re mostly full.
If you’re still not convinced that this isn’t a problem, recall some of the common methods for generating medical leads. From the newest trends of internet marketing (emails, websites, social media) to more classical methods (business cards, mailing lists, telemarketing). Whichever you choose however, a busy schedule is going to be a big obstacle.
How do you expect a doctors to read emails when they’re busy with a patient? It’s the same with calls. Do you really think that even they don’t have a gatekeeper of some kind?
In this case however, telemarketing can have a slightly higher advantage. Gatekeepers are unlike inboxes where your means of contact are either immediately discarded or ignored. You can still negotiate with them if you outsource professional telemarketers.
You see the thing about them is that they not only know the right words to bypass gatekeepers, they also keep very strict attention to the time they are calling. Contact a B2B software telemarketer today and you’ll see for yourself the precise timing that only experience can teach.