It’s quite surprising that even in this day and age, telemarketing still sees plenty of use because of the demands of B2B industries like those supplying medical softwares. Unlike the consumer-targeting tactics of advertising, getting B2B leads requires precise information and the gradual nurturing of a business connection.
Still, that doesn’t mean the rise of telemarketing regularization doesn’t pose as an obstacle. And in countries like Australia, telemarketing for medical software comes with a lot of risks. Hospitals can send really heavy charges your way if you end up dialing their emergency numbers and tried to market software through there. Then again, there’s also a good reason to restrict unwarranted calls when emergencies (as well as people’s privacy) take higher priority.
This is why even firms telemarketing in Australia have found ways to use the internet to their advantage. Medical software is still a much valued technology and there plenty of places on the net to discuss it as well as find prospective buyers. Make no mistake, it’s still important to conduct the qualification process via phone. Things like budget, size of establishment, as well budget need to be discussed through a flexible channel and some times email just doesn’t cut it.
That doesn’t mean they can’t look up the right number on the web or use email to set up time for interested prospects to expect a call. Setting things up on the internet beforehand easily makes calls allowed as they eliminate the premise of telemarketers giving unexpected calls.
As the world continues to move forward into the information age, even old methods need not be rendered obsolete by integrating new internet sources for information. Try integrating it yourself some time (or outsource those who do) for your telemarketing troubles.
Normally, anyone in the field of medicine would take a wild jump back at the suggestion that they would resort to cold calling at some point in their career. While that might be true for doctors, nurses, and even orderlies, those who are in the business of supplying tools like medical software shouldn’t join in on the prejudice.
Of course, there’s no denying that cold calling might be very counterproductive, given the nature of who medical software leads represent. Doctors are definitely busy people are most likely seeing a patient for more than half the time. Calling them out of nowhere and try to sell them something right off the bat could you get sued for all you know.
However, that’s not what you necessarily do with the telephone if you’re only calling for your software appointment setting.
Now when you make an appointment with a doctor over the phone, you can always expect questions for a bit of a diagnosis. This lets the doctor know what to expect when they finally meet with you. The same can be said here but with a small twist. When you make a call, you’ll be the one to ask questions in order to find out what to expect from your prospects as well get them interested enough to make an appointment.
See, it’s a lot more complicated and nowhere do you try and make a sale. It’s for this reason that firms supplying medical softwares usually just leave it to professional telemarketing groups for their software leads. They rely on the information so that they can just worry about the sales when the time comes meet with prospects. In that same manner, you should too because otherwise very few people might not know your firm even exists!
There will always be times when people in the business of supplying medical softwares would like to distinguish themselves from other B2B software industries. Such moments are usually when these people express that what matters is not so much as how their software products sell but how much impact they have in improving health care.
Indeed it is only noble for them to declare these things and even nobler still when their actions reflect it. Hence, they might even be averse to utilizing methods that sound too money or business oriented. Hence, terms like lead generation are treated with caution.
Still, such aversion can prove more harmful to the ideal that they put forth. One does not need to think of money to see the urgency of acquiring leads for medical software technology. You need only see the dangers of using outdated software to establish that same urgency.
The truth is any form of software is always in need of a constant tune-up, no matter how good it starts out. As such, it is always important to go around pursuing and qualifying leads not so much as to sell but to make sure that no medical professional (or even institution) is at risk of putting their patients in danger.
However, one would do well to not let make this urgency a cause for recklessness. For one thing, doctors won’t listen to you if you keep contacting them at a bad time. Fortunately for you though, there are lead generation companies out there who also specialize in targeting medical professionals and institutions. Just simply outsource to them, not for the sake of needing money, but for the more urgent need to make sure the quality of health care is up to date.
Though charitable organizations may not usually be on the contact database of telemarketers, the telephone is logically the most effective means to contact them. Since the month of December is drawing near, one can expect plenty of activity from these places (usually asking for donations). This tactic can be quite useful for suppliers of medical softwares. It’s not very surprising that one of the top concerns of charitable organizations is the quality of health care in society. Their proceeds often go to their sponsored medical hospitals more than half the time. Medical software can play a vital role in that improvisation.
Things such as a better EMR system or even better computer tools for medical diagnosis are sought out whenever an organization has acquired the necessary amount of funds. It would help them however by marking them as a medical lead. It may not be entirely profitable to put too much focus on them, but in any case, you can save them the trouble of finding you, give yourself a chance at profit, and even take part in contributing to their cause.
On the other hand, if you have yet to have your own in-house telemarketing team, you might not find it cost-efficient to make one just for something like this. In this case, you can simply take your list of medical leads and outsource to a competent telemarketing group. Aside from lead generation, these people are adept at using the communication tools likely to be in most use by charitable organizations: the telephone. They also know how to be tact and speak quickly and simply when delivering your message, conveniently telling these people that you are available for them.
Thus, in case your software company is ever in the mood for charity this Christmas, contact a telemarketer and give this method a try.