Today’s business professionals are increasingly relying on tablets or smartphones for organizing work. Large and stationary desktops are no longer convenient for people update their status or check their mails on the go. However, the rise of online mobile isn’t just a trend for mobile enterprise vendors. It also demands innovation for promoting products and engaging prospects in your B2B marketing campaign.
Mobile marketing comes in many forms. You have SMS, app-based, and mobile web design. Since the desk may no longer be the go-to place to talk with your prospect, this channel is your only chance of getting their attention and scoring a call.