In the tech sector, privacy has long been a major issue (especially after the recent NSA scandal). It’s been an issue ever since the dawn of the Information Age. Just how much should you put out without risking your personal space? On the other hand, B2B marketers end up asking this question in reverse. How little can you put out without risking less exposure?
Either case is something you need to take seriously because otherwise you might have a hard time getting customers and getting a sale.
It may have been just a few months but memories of the NSA’s exposed spying activities remains fresh on the minds of both Americans and netizens worldwide. And with that, many people are increasingly aware of just how vulnerable information can be when broadcasted over the web.