Tag Archives: sales lead nurturing

Does Software Appointment Setting Need Higher Agendas?

In a world where everything seems literally interconnected, there are times when you have to appreciate the different kinds of people there are in the work place. Some people are happy to just have a job, doing what they do just enough to keep it. Others like to see a higher purpose to what they do. It gives them a perspective that focuses on learning how to give more.

You could run into either type during your appointment setting campaign. And while you think you’ve trained your marketers to accept all sorts, sometimes it’s hard to reconcile these two drastically opposite approaches to life in the office. How can you really promise a higher agenda during one sales appointment and then just set that objective aside in another?

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