There are many processes in business that require a delicate balancing act. And in marketing alone, the balancing act has a really potent emotional stake.
It might sound strange for those of you who still think that emotions don’t play much of a part in B2B sales and marketing. But at the very least, there’s a strong case for prioritizing satisfied customers over innovative marketing if you really want to keep generating sales leads in the long run.
Business meetings and appointment requires confidence from the sales representative and whoever proposes something to the client. But there are times that one’s service in software really sucks at some point. Nevertheless, this will eventually lead to the downfall of most software related services. It is now what you sell, it is how you sell it even though you know some of the software need some fixing. Continue reading →
In an ideal world, every lead we generate would have the potential for becoming a customer.
Sadly, that’s not the case. In the real world, some of your leads have good potential meaning they are have the ability and interest to buy in the near term. But many more do not meet these criteria. They either have a long term interest or no interest at all. Some may even be competitors. Continue reading →
Businesses are seeing great value in installing converged Information Technology and Operation Technology (IT/OT) to gather and organize data and then applying out-of-the-box manufacturing analytics to have an insight to production losses, the efficacy of the labor force, and the efficiency of material as it moves through their plants — not just locally but globally. These new business insights will support significant increases in overall production volume for the entire business. Continue reading →
Successful B2B marketing is a static, so it is very critical for marketers to keep up with the new trends and opportunities.
Business investors and buyers have become pickier with social networking and other modern tools, using them for product research and exchange information in peer-focused meeting paradigm. Today’s marketing people need to factor this into their lead generation tactics so that they can attract and convert these prospects into qualified leads. There are five major areas to pay attention in managing lead generation. Continue reading →