Some people are skeptical of the cost effectiveness of certain types of telemarketing especially in introducing Software Leads, and many B2B marketers feel it is most appropriate to dealings with existing prospects. But those who close their minds to wider opportunities risk missing out. Continue reading
Forget about Jack Nicholson and A Few Good Men. It’s not that people can’t handle the truth. It’s that people simply don’t want it.
Of course, defining what ‘truth’ is can be a step into the land of the insanely philosophical. Here’s a proverbial lifeline that appointment setters can hold on to. Sometimes just having the evidence to prove yourself isn’t enough and you can actually have the opposite effect when you weaponize information for the purpose of disproving your ‘skeptics’ wrong.
If you think the title is talking about your sales and your marketers, you’d be wrong. Besides, there are plenty of experts already taking shots at bridging this age-old divide.
However, what about the divide in your prospect organizations? Aren’t these also a challenge to overcome in your appointment setting strategy?
Whether they’re pitching enterprise technology, social media, or popular video games, there are times when software companies make product changes that grow unpopular with users.
That’s not to say you wouldn’t have your reasons should that happen to your company. Sometimes the customers could just be asking too much or maybe it would’ve only been possible at a higher price tag. With that said though, that doesn’t mean you shouldn’t give it your best when explaining an unpopular decision.
First off, I think it’s good thing that so-called ‘traditional marketing’ is finding it challenging to stay relevant in a world where people aren’t so easily fooled by the same old tricks. There are many who are already advocating the approach of selling without a selling, marketing without marketing etc.
But you know, at the end of the day you’re still doing the same thing (at least, if we go by the most essential definition of sales and marketing). Just because you’ve figured out a subtle way to do it doesn’t change the fact that your lead generation strategy is still about finding potential customers.
And without further ado, here’s as to why that’s not a bad thing.