Tag Archives: software appointment setting

Software Appointment Setting Is A New Way to Play Detective

The idea of merging good, old human instinct with new data technology is no longer a new idea. It’s shows that the world of B2B marketing and sales is ready to take the next step towards better practices and processes.

But more specifically, it opens new doors for your software appointment setting strategies. For example, those who use and sell their own CRM technology now have an increased opportunity to understand the right way to combine tools and techniques. EMR vendors can draw from their own experience of using data and compare it to how customers have used the data of patients.

At this point, you might wonder. Why did this take so long? Hasn’t it been very obvious from the dawn of time that man was supposed to work with his tools (not separate them from him)?

Continue reading

Appointment Setters in The New Dark Continent

During ancient times and eras of exploration, the regions of Africa were considered the Dark Continent most likely due to their unexplored wilderness and exotic climates, flora, and fauna.

But today, first-time B2B appointment setters could find themselves a new Dark Continent, this time in the online world where they’ve been generating most of your company’s software leads.

Continue reading

Software Appointment Setting Tips – Give the Prize of Validation

When it comes to belief systems, it’s likely your first assumption is to think that’s in the field of self-help gurus, motivational speakers, and of course, all the world’s religions.

But in marketing, even B2B marketing, you deal with belief systems everyday. Your software appointment setting campaigns can claim to just have all the facts. That doesn’t mean these facts are being broadcasted because you know it resonates with the belief of your target market.

Continue reading

Software Appointment Setting Campaigns and Company Growth Pains

A few days ago, Google just released its Transparency Report, detailing all of its content removal activities in accordance with Europe’s Right to Be Forgotten policy. And while this is big news for SEO marketers, it can also be a rude awakening for aspiring tech industry startups. Sometimes reality just has a nasty way of kicking your company vision to the curb.

Times like these could be tough for your appointment setting campaign. In the past few weeks, there’s been plenty reason to second-guess the futuristic promises of many disruptive online services. Prospects could get skeptical and fewer might be keen on meeting with your sales reps as a result.

Continue reading

Does Software Appointment Setting Need Higher Agendas?

In a world where everything seems literally interconnected, there are times when you have to appreciate the different kinds of people there are in the work place. Some people are happy to just have a job, doing what they do just enough to keep it. Others like to see a higher purpose to what they do. It gives them a perspective that focuses on learning how to give more.

You could run into either type during your appointment setting campaign. And while you think you’ve trained your marketers to accept all sorts, sometimes it’s hard to reconcile these two drastically opposite approaches to life in the office. How can you really promise a higher agenda during one sales appointment and then just set that objective aside in another?

Continue reading

Related Posts Plugin for WordPress, Blogger...