A few days ago, Google just released its Transparency Report, detailing all of its content removal activities in accordance with Europe’s Right to Be Forgotten policy. And while this is big news for SEO marketers, it can also be a rude awakening for aspiring tech industry startups. Sometimes reality just has a nasty way of kicking your company vision to the curb.
Times like these could be tough for your appointment setting campaign. In the past few weeks, there’s been plenty reason to second-guess the futuristic promises of many disruptive online services. Prospects could get skeptical and fewer might be keen on meeting with your sales reps as a result.
Software appointments are made from the desire of companies to accelerate. Whether it is HR, CRM, or even EMR, many people have begun to once again realize how much effort is being reduced by the introduction of new tools. Take CRM software for example. Even the software appointments of the vendors themselves are being rapidly accelerated by their own tech and then coupled even more by others.
When setting software appointments, one of the things B2B companies do is to keep mum about pricing until a prospect is 100% committed to hearing you out. It can be compared to the simple act of not putting on the price tag until you know that a customer is going to buy the item in the window. However, what about those who make software appointments difficult for the very reason that they need to know the price first?
Time limits. When it comes to software appointments, it is quite easy to start hating them. Time just had to be that one commodity you can never really take back. Once that second, minute, or hour passes, it is gone. Bye-bye. See you later. It feels like those really bad time limit games we have today. The only difference is that your software appointments are at stake and not just some trivial prize.
There is nothing wrong a little dose of hyperbole for your lead generation campaign. There is everything wrong when it leads to sensationalism. Today, as online technologies enable more publishing of content, there is more room for that kind of sensationalism. Resist the temptation to turn your lead generation campaign into a supermarket tabloid!