When does an appointment setting campaign feel like chasing shadows? Well first off, the notion sounds ridiculous. Chasing one’s own shadow is like a dog chasing its own tail. On the other hand, what if the shadows you are chasing are actually your prospects for appointment setting? You might feel like less of a dog and more like someone who needs to investigate the mystery further.
Software appointments are not just supposed to be a short-term success. They have long term implications as well. And when it comes to long-term business relationships, even something like punctuality is a big deal. Many in the field of SCM can certainly attest to the importance of a date beyond just those scheduled in software appointments. They also have deadlines to worry about!
Qualifying software leads is not always the end of all your problems. In fact, it could even be the start of them when doing business with you means some people in a certain establishment will be replaced by mere tech. People had these fears long before computers (all the way back to the industrial revolution in fact) but they have lived on even today and even in industries like medical software.
If you think a webinar can be like a big net to catch your software leads, you are forgetting that it takes more than a net to catch a school of fish. The internet is really one big ocean but what makes it riskier to fish in is that you will have a harder time knowing what is under the surface. You are more likely to scatter your software leads if you disturb these online waters recklessly. Casting your net is more of an art than a mere task.
Some appointment setting experts give off the impression that looks are everything or at least play an integral part in showing reliability. Others though wish to deviate from this rule on the count that showing off just simply goes against their company values. If you are ever the latter though, know that you are not wrong. It is just a matter of actually proving that you are more reliable than you appear.