There are many processes in business that require a delicate balancing act. And in marketing alone, the balancing act has a really potent emotional stake.
It might sound strange for those of you who still think that emotions don’t play much of a part in B2B sales and marketing. But at the very least, there’s a strong case for prioritizing satisfied customers over innovative marketing if you really want to keep generating sales leads in the long run.
A news from ABC News said that Apple wants to encourage millions of iPhone owners to register as organ donors through a software service update that will add an easy sign-up button to the health information app that comes installed on every smartphone the company makes. Continue reading →
Business meetings and appointment requires confidence from the sales representative and whoever proposes something to the client. But there are times that one’s service in software really sucks at some point. Nevertheless, this will eventually lead to the downfall of most software related services. It is now what you sell, it is how you sell it even though you know some of the software need some fixing. Continue reading →
In an ideal world, every lead we generate would have the potential for becoming a customer.
Sadly, that’s not the case. In the real world, some of your leads have good potential meaning they are have the ability and interest to buy in the near term. But many more do not meet these criteria. They either have a long term interest or no interest at all. Some may even be competitors. Continue reading →
Some people are skeptical of the cost effectiveness of certain types of telemarketing especially in introducing Software Leads, and many B2B marketers feel it is most appropriate to dealings with existing prospects. But those who close their minds to wider opportunities risk missing out. Continue reading →