Tag Archives: software marketing

Software Marketing Tips: Smashing the ‘Techie’ Barrier

As technology progresses today, so does the way we do business. It’s already common knowledge that no matter how small or large your business is, investing in technology and using it well helps them move forward. For example, small businesses are now using social media and require software to determine the rate of traffic their business should accomplish.

This leads to one problem though, not everyone’s a techie. People sometimes have this complex to avoid anything new that’s hard to understand.

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B2B Marketing Guides for Enterprise Software – Software Security

Important and sensitive information, from a simple name and scheduled activities to classified data like contact affiliates and bank accounts, are mostly stored digitally since the discovery of how cost effective and secure databases were. This method however is vulnerable to the very technology that created it. Hence, most people employ strong security software to minimize threats to their own private information.

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