Tag Archives: software sales leads

B2B Marketing: The HR Software Buyer’s Checklist

For any organization, especially for startups and small businesses, HR software is a crucial aspect. Such records of employees help you keep track of their diligence. It also indicates the interest your employee has in his/her work. The more the leaves, the less the interest. HR software helps you keep the most accurate track of the amount of paid leave, sick leave, and holidays your employee is entitled to. Continue reading

The Notorious Business Intelligence in Cheezburger Network

There’s one thing we can all agree on: we sure do love talking about it while everyone argues about how to concretely define “Big Data” and what businesses should do about their “Big Data problems,”. According to Google Trends, search volume for the phrase “Big Data” has exploded since 2011 to bring business to business. Continue reading

How to Focus on the 5 Areas of Lead Generation Processes

Successful B2B marketing is a static, so it is very critical for marketers to keep up with the new trends and opportunities.

Business investors and buyers have become pickier with social networking and other modern tools, using them for product research and exchange information in peer-focused meeting paradigm. Today’s marketing people need to factor this into their lead generation tactics so that they can attract and convert these prospects into qualified leads. There are five major areas to pay attention in managing lead generation. Continue reading

Generating Software Leads Despite the High Price of Your High-End Tech

It’s said that technology never ceases to amaze. However, nobody ever really talks about how the latest piece of tech still winds up topping the charts in terms of expense.

Sure, you could say that compared to previous generations, today’s technology is cheaper compared to the labor costs of old business processes and their respective systems. Even so, it’s still not the age where a minimum wage worker can afford the latest iPhone. All the latest and greatest tech infrastructures are still likely to be expensive. It’s not going to be easy marketing these products if a large percentage of your target audience is still not yet ready budget-wise.

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What’s Next On Your Lead Generation Campaign? Dragons?

For some, Game of Thrones serves as a fantasy author’s take on the world of politics, business, and all the ugly things that underlie them. But for others, it also serves another lesson beyond those: The power of technology.

Now as a software company, some of those working in one might not immediately think that their tool is anything like the dragons of Daenerys Targaryen. But in reality, that’s exactly what your technology could be: A dragon burning its way across the real world’s game of thrones. Your lead generation strategy serves but only one crucial role: The herald.

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